Japan Travel Discounts Autumn-Winter 2026: Every Prefecture

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This is a translation of the Japanese original. The Japanese version is authoritative; figures follow Japanese tax law.

This is a single sheet listing the travel discounts you can use in Japan from autumn into winter 2026, prefecture by prefecture. The headline scheme is the Kyushu Recovery Support Travel Discount (九州ふっこう応援割): 60% of the room rate in Kumamoto and Kagoshima, 50% in Fukuoka, Saga, Nagasaki, Oita and Miyazaki, capped at 20,000 yen per person per night (35,000 yen for a multi-prefecture itinerary). Bookings open in stages, starting with Fukuoka and Saga on September 24. Beyond that there are the accommodation discounts in Iwate, Fukushima and Akita that you can still catch, the residents-only schemes in Niigata and Hokkaido, and 30%-off activity discounts in Yamaguchi and Nagano. Everything below could be confirmed on an official page as of September 22, 2026, and is listed in order of when bookings open, together with the conditions - residents-only rules and budget caps - that can end a scheme early.

The short answer: the five Kyushu prefectures opening bookings within the next week come first, and budget caps will end them early

The Japan Tourism Agency's Kyushu Recovery Support Travel Discount is a national scheme supporting recovery from the 2026 Kumamoto earthquake, covering stays from October 1, 2026. The subsidy rate is 60% in Kumamoto and Kagoshima and 50% in the other five prefectures. The discount cap per person per trip is 20,000 yen for accommodation only or one night with transport, 30,000 yen for two or more nights with transport, and 35,000 yen for a multi-prefecture itinerary covering two or more prefectures; a prefecture that reaches its budget cap ends the scheme even if the period has not run out[Japan Tourism Agency].

Bookings openPrefectureSubsidy rateStays coveredOfficial site
September 15 (already open)Kumamoto60%October 1 - December 25Kumamoto Recovery Support Discount (熊本ふっこう応援割)
September 24, 12:00Fukuoka50%October 1 - December 15Fukuoka Campaign (ふくおかキャンペーン)
September 24, 12:00 (travel agencies from October 2)Saga50%October 1 - December 26Saga Campaign (さがキャンペーン)
September 25, 12:00 (in stages by booking site)Oita50%October 1 - December 25Oita Campaign (おおいたキャンペーン)
September 25, 10:00 (inns and travel agencies from the 28th)Miyazaki50%October 1 - December 25Miyazaki Discount Campaign (みやざき割キャンペーン)
September 28, 10:00 (varies by seller)Nagasaki50%October 1 - December 26Nagasaki Campaign (ながさきキャンペーン)
Mid-October expected (outline published by the prefecture on September 17)Kagoshima60%Mid-October - end of February 2027 (excluding December 26 - January 3)Formal start date and participating businesses to be announced from early October

Ahead of the national scheme, Kagoshima started its own Kagoshima Tourism Support Discount (かごしま観光応援割) (up to 60%, capped at 20,000 yen) on September 14, and bookings piled in from day one. The prefecture published the outline of the national portion on September 17: bookings are expected to open in mid-October, eligible stays run from mid-October to the end of February 2027 (excluding December 26 - January 3), and the discount fund is up to 3,023,120,000 yen. It is the only one of the seven prefectures whose period crosses into 2027. We are following the substance of the scheme and how far the budget stretches in the Kyushu Recovery Support Travel Discount article, and the prefecture's own scheme in Kagoshima's own accommodation discount.

Prefecture-by-prefecture list, in order of when bookings open (as of September 22, 2026)

Listed here are the schemes whose contents could be confirmed on an official prefectural or prefectural tourism federation page. Those already open to booking are at the top, those still to come are further down. Even where "Who can use it" says nationwide, there are exclusions for business travel and differences in the opening date between booking sites, so check the conditions on the official page before you book.

PrefectureNameWho can use itWhat you get (cap)Bookings openStay / use period
ShigaKoko Shiga Travel Discount (ここ滋賀旅行割)NationwideUp to 10,000 yen off per person on Shinkansen-plus-accommodation packages; 10,000 yen off stays of 50,000 yen or more in the three northern citiesAlready open (June 29)Through March 20, 2027
IshikawaTravel and Support Noto: Group Travel Support (旅して応援、能登 団体旅行応援)Groups of 8 or more (through a travel agency)Half the chartered bus fare (cap 60,000 yen per day) + 30,000 yen per bus per night for stays outside Kanazawa City + 4,000 yen per person per day in shopping couponsAlready open (applications for package tours are currently suspended)Phase 2: September 1 - March 31, 2027
FukuiIitoko, Horidakusan. (いいとこ、掘りだくさん。)Nationwide (2 or more people per booking)Up to 5,000 yen per person per night in "Fukui Happy Coin" local currencyPhase 2 already open / Phase 3 on December 8Phase 2: September 1 - October 31 / Phase 3: January 8 - January 31, 2027
ChibaChiba Play-It-All Support Discount (千葉遊び尽くし応援割)Nationwide30% off outdoor and sports activities on weekdays, 10% off on weekends and public holidays (cap 10,000 yen per person)Already open (August 27)September 1 - December 31
IwateOdense! Iwate Travel Discount (おでんせ!いわて旅割)Nationwide (through booking sites)Up to 7,000 yen per person per night in the northern and coastal areas, up to 5,000 yen elsewhere (up to half the room rate)Phase 2 already open (September 1) / Phase 3 on December 1Phase 2: October 1 - December 26 / Phase 3: January 4 - February 28, 2027
GifuGifu Outdoor Tourism Campaign (岐阜県アウトドア観光キャンペーン)NationwideScan a QR code at a participating facility for discounts and perks (special accommodation plans and the like)Already open (September 1)September 1 - February 28, 2027
NiigataNiigata Go To Travel (Phase 2) (にいがたGo To トラベル)Residents of Niigata Prefecture only30% off room rates within the prefecture (cap 5,000 yen per person per night)Already open (September 7)September 7 - December 29
KagoshimaKagoshima Tourism Support Discount (かごしま観光応援割, the prefecture's own)NationwideUp to 60% of the room rate (cap 20,000 yen per person)Already open (September 14; may end once the budget cap is reached)September 14 - October 13
KumamotoKyushu Recovery Support Travel Discount, Kumamoto (九州ふっこう応援割)Nationwide60% (cap 20,000-35,000 yen)Already open (September 15)October 1 - December 25
OsakaHona, Osaka Ikoka! (ほな、大阪行こか!, Kinki Nippon Tourist)NationwideUp to 3,000 yen off per personAlready open (September 15 - November 30)October 1 - November 30
MiyagiMiyagi Drive & Stay Discount 2026 (みやぎドライブ&ステイ割2026)Nationwide (rental car for 2 days or more plus a stay in the prefecture)A digital gift worth 5,000 yen per rental car (2,000 yen within Sendai City)Advance applications already open (September 18)October 1 - February 15, 2027
FukuokaKyushu Recovery Support Travel Discount, Fukuoka (九州ふっこう応援割)Nationwide50% (cap 20,000-35,000 yen)September 24, 12:00October 1 - December 15
SagaKyushu Recovery Support Travel Discount, Saga (九州ふっこう応援割)Nationwide (overseas visitors included)50% (cap 20,000-35,000 yen)September 24, 12:00 (travel agencies October 2)October 1 - December 26
OitaKyushu Recovery Support Travel Discount, Oita (九州ふっこう応援割)Nationwide50% (cap 20,000-35,000 yen; up to 60% for a multi-prefecture itinerary including Kumamoto or Kagoshima)September 25, 12:00 onward in stagesOctober 1 - December 25
MiyazakiKyushu Recovery Support Travel Discount, Miyazaki (九州ふっこう応援割)Nationwide (business trips excluded)50% (cap 20,000-30,000 yen; a multi-prefecture itinerary gets 60%, cap 35,000 yen)September 25, 10:00 (inns and travel agencies from the 28th)October 1 - December 25
YamaguchiYamaguchi New Discoveries in Play Discount 2026, Phase 2 (やまぐちのアソビ新発見割2026)Nationwide30% off activities and experiencesSeptember 25October 1 - December 31
NagasakiKyushu Recovery Support Travel Discount, Nagasaki (九州ふっこう応援割)Nationwide50% (cap 20,000-35,000 yen)September 28, 10:00 (varies by seller)October 1 - December 26
AkitaAkita Tokutabi Campaign, Phase 2 (秋田得旅キャンペーン)Nationwide1,000-10,000 yen per person per booking; up to 12,000 yen with an activity, meal and local sake setOctober 1November 1 - February 28, 2027
FukushimaFukushima "Come Again." Discount, Phase 3 (また来て。割)Nationwide (business travel and consecutive nights allowed)3,000 yen off a stay of 8,000 yen or more per person per nightOctober 1, 10:00November 1 - December 25 (Phase 4 planned for winter)
NaganoShinshu Experience Discount, Phase 3 (信州体験割)Nationwide (20% off from outside the prefecture, 50% off for residents)Cap 5,000 yen per activityOctober 1October 1 - December 25
KagoshimaKyushu Recovery Support Travel Discount, Kagoshima (九州ふっこう応援割)Nationwide60% (cap 20,000-35,000 yen)Mid-October expected (formal dates from early October)Mid-October - end of February 2027 (excluding December 26 - January 3)
MiyazakiHinatabi Miyazaki Accommodation Campaign, Phase 2 (ひなタビ みやざき宿泊キャンペーン)Nationwide (residents included)Up to 30% off a stay (cap 3,000 yen per night, up to 3 nights) + a 3,000 yen coupon per nightUndecided (being finalised)From January 4, 2027
Schemes running all year round

Hokkaido has Doumin-wari (どうみん割) (residents of Hokkaido only; coupons issued from the 17th to the end of each month; 5,000-10,000 yen off hot-spring inns)[official], Nagasaki has Nagasaki Gurutto-wari (長崎ぐるっと割) (up to 30% off digital tickets for sightseeing facilities, activities and transport, through February 28, 2027)[official], Saga has Saga Culture and Tourism Plus One Night (さが文化観光プラス1泊) (attend a paid event and stay two nights or more to get 5,000 yen back on the second night, through December 31)[official], and the Japan Association of Travel Agents runs "Let's stay on a weekday!" (平日に泊まろう!) (stay on a weekday for a chance to win a coupon for your next trip; Phase 3 runs October 1 - December 25)[official].

The 19 prefectures with no prefecture-level travel discount

As of September 22, 2026, these are the 19 prefectures where no prefectural accommodation or travel discount for this autumn and winter (September 20 - March 31, 2027) could be confirmed on an official page: Aomori, Yamagata, Ibaraki, Tochigi, Gunma, Saitama, Tokyo, Kanagawa, Yamanashi, Mie, Kyoto, Nara, Hyogo, Okayama, Hiroshima, Kagawa, Ehime, Kochi and Okinawa.

Kanagawa's KanaToku! (かなトク!) (a 20% cashless rebate) ended on September 6; Kochi's weekday campaign and Tochigi's winter weekday accommodation scheme finished their previous-year runs and nothing has been announced for this year. Okinawa is outside the Kyushu Recovery Support Travel Discount. Still, "no prefectural discount" is all it means: there are accommodation coupons at the municipal level (accommodation vouchers in Hakone Town, coupons in Shimada City and Makinohara City, 2,000 yen off in Nishio City and so on) as well as booking sites' own coupons, so if your destination is decided, check the local tourism association's page.

Five things to watch: first come first served, residents-only rules, differing start dates, combining schemes, and tax

  1. Budget caps end them early. The Kyushu Recovery Support Travel Discount ends in each prefecture as soon as that prefecture's budget runs out, and with Kagoshima's own scheme some properties stopped taking bookings the day after it opened. If you are aiming at the three-day weekend in October, booking on the day the scheme opens is the baseline.
  2. Do not misread the residents-only rules. Niigata's Niigata Go To Travel and Hokkaido's Doumin-wari are for residents of that prefecture only. Nagano's activity discount differs by rate - 20% from outside the prefecture, 50% for residents - while Tottori's airport rental car subsidy is the other way round and is only for people living outside the prefecture.
  3. Start dates and allocations differ by booking site. In Oita, Miyazaki and Nagasaki the opening date is staggered between booking sites, inns and travel agencies, and some schemes, such as Ito City's, set separate schedules for each site. Even if one site has sold out, another may still have slots left.
  4. As a rule, national and prefectural discounts cannot be combined. You cannot stack the Kyushu Recovery Support Travel Discount and a prefecture's own discount on the same stay. Municipal coupons (Koriyama City, Otsuchi Town and others) can be stacked only where the scheme explicitly says they may be used alongside the prefectural discount.
  5. The discount counts as occasional income. Travel discount subsidies are occasional income for tax purposes, and no filing is required unless, combined with furusato nozei return gifts and prize winnings, they exceed the 500,000 yen special deduction for the year. For a family trip worth a few tens of thousands of yen in discounts this is irrelevant to almost everyone, but the reasoning is set out in the article on the Kyushu Recovery Support Travel Discount.

Frequently asked questions

Is there a nationwide, one-size-fits-all discount this year, like the old National Travel Support?

No. The only national scheme for autumn and winter 2026 is the Kyushu Recovery Support Travel Discount covering the seven Kyushu prefectures; everything else is run independently by prefectures and municipalities. If your destination prefecture has no discount, you will be looking for municipal coupons or booking sites' own coupons.

Can I use the Kyushu Recovery Support Travel Discount if I book directly with the inn?

It differs by prefecture. Saga takes direct bookings from early October, and Miyazaki puts inns and travel agencies from September 28 onward. In most prefectures booking sites open first, so check the official page for the opening dates by sales channel.

Are there discounts I can use after the New Year?

Yes: Iwate's Phase 3 (January 4 - February 28, 2027, bookings from December 1), Fukui's Phase 3 (January 8 - 31, bookings from December 8), Akita Tokutabi (November 1 - February 28), Miyazaki's Hinatabi Phase 2 (from January 4) and Kagoshima's national portion (expected to run to February 28). Fukushima's Phase 4 is also planned for winter.

Reference links (sources)

This article is based on the official pages below. The contents are as of September 22, 2026; because schemes may end once a budget cap is reached and conditions may change, please check each official page before booking.

Note: this article is general information. The conditions, blackout dates and eligible facilities of each discount are governed by what is written on the official page of each campaign.